Jack Finley was named for the love between a mother and her son, and that legacy lives on with its new owner.
Meet Katie Moyer. By day, she’s the Director of IT Operations for a private equity firm; by heart, she’s the keeper of this story. After longing for a family for years, Katie welcomed her son Luke into the world through an immense amount of love and a little bit of science. The most precious gift: a little boy full of all the wonder boys are made of. She’s raised him on her own while building a career, a home, and now a business, with a small but mighty village behind her: her mama, always close by, and Luke’s uncle Trey, who calls LA home but finds his way back as often as he can to be with family and his nephew. Together, they came home to Chambers County, trading city life for fresh air and five acres, combining their resources to live on one property as a family. These days home means four dogs, one meaux meaux, and a Luke-sized dose of everyday magic, plus a community that keeps growing through friends, family, and small-town living.

With a mini homestead to run and a full household to support, Katie looked for new ways to provide for the people she loves. So when the chance came to buy Jack Finley, a brand she already loved and supported, she and her mom got creative with their resources and made it happen. It was a match made in delicious heaven. And then the deal was sweetened once more: Alan joined the picture, bringing steady, kind support and matching the family’s energy from the start. Same drive, same work ethic, same show-up-for-your-people way of moving through the world. For Luke, he’s a role model of character, grit, and love. It all felt divinely timed: the move home, the land, the business, and Alan. Hand-picked by the founder to carry the legacy forward, Katie pours that same love into every candle.